Brand Direction · Website
Earnt
Turning environmental action into something people want to wear, share, and shout about.
The Challenge
EARNT already had a visual identity and a genuinely good idea — rewarding people for environmentally conscious acts with exclusive, one-of-a-kind experiences. What it didn't have yet was a way to say that felt as bold as the idea itself.
Brand Story
Natural Resistance
The Approach
Two lines became our compass: the brand line "a revolution in consumption," and the logo rationale, "the world as your playground." We built the visual direction at the intersection of revolution-era poster art, street and activewear culture, and lush, unmistakably green nature — campaign energy, not brochure earnestness.
+Revolution
+Street Culture
+Nature
=EARNT
"I've never experienced a partnership like it. Jason listened intently, interpreted it perfectly and delivered on it immediately. Taking the brand into territory we had only dreamt of. His vision. His creativity. His delivery of the creativity and his deep understanding of human nature are just some of his super powers."
Website
The website is where people sign up, take part, and learn what EARNT is all about: a clear, confident platform that reflects the energy of the brand while guiding users toward real action.
Team EARNT
For the exclusive event merchandise, we designed a tiger motif playing on "earn your stripes" — items that couldn't be bought, only earned, turning every participant into a walking ambassador. Given only to those who showed up and took part.
Apparel Concepts
Made with AI
Made with AIThe River Cafe
EARNT collaborated with the prestigious River Cafe to help clean up the Thames. Each participant was awarded one of these enamel keyrings. The keyring was proof of participation and granted the EARNT member a complimentary drink at every visit.
Finished product images: EARNT on Instagram
The Outcome
The direction rolled out across EARNT's website, pitch materials, flyers, and event merchandise — giving a genuinely good cause the cultural pull to match.
Since the repositioning, EARNT has built meaningful collaborations with the likes of Harry Styles, Peloton, Soho House, The River Cafe Cafe and Hagen Coffee.
Client
EARNT