Brand Direction · Website
Earnt
Turning environmental action into something people want to wear, share, and shout about.
The Challenge
EARNT already had a visual identity and a genuinely good idea — rewarding people for environmentally conscious acts with exclusive, one-of-a-kind experiences. What it didn't have yet was a way to say that felt as bold as the idea itself.
Brand Story
Natural Resistance
The Approach
Two lines became our compass: the brand line "a revolution in consumption," and the logo rationale, "the world as your playground." We built the visual direction at the intersection of revolution-era poster art, street and activewear culture, and lush, unmistakably green nature — campaign energy, not brochure earnestness.
Revolution
+
Street Culture
+
Nature
=
EARNT
"He nailed it in one go. His creative vision took the brand into spaces we'd only imagined."
Website
The website is where people sign up, take part, and learn what EARNT is all about: a clear, confident platform that reflects the energy of the brand while guiding users toward real action.
Team EARNT
For the exclusive event merchandise, we designed a tiger motif playing on "earn your stripes" — items that couldn't be bought, only earned, turning every participant into a walking ambassador. Given only to those who showed up and took part.
The Outcome
The direction rolled out across EARNT's website, pitch materials, flyers, and event merchandise — giving a genuinely good cause the cultural pull to match.
Client
Lauren Scott-Harris, Founder, EARNT