About
A studio built
around one idea.
Good branding isn't decoration applied at the end: it's the thinking made visible. We build brands from the strategy up, so every visual decision has a reason behind it.
Our Story
Random Order started with a simple frustration: too many branding projects treat identity as the last step, a coat of paint applied once the "real" decisions are already made. We think it's the opposite: the identity work is where a business figures out what it's actually saying. From chaos, comes clarity.
We work with a small number of clients at a time, mostly independent, founder-led brands in hospitality, retail, and wellness, because branding done properly requires actually understanding the business, not just its mood board. That means fewer logos designed in a vacuum, and more brands that still make sense five years and fifty decisions later.
How We Think
Strategy before style
A brand that looks good but doesn't know what it's for won't survive contact with a real market. We start with positioning, every time.
Systems, not one-offs
A logo is easy. A system that still works on packaging, signage, and a phone screen two years from now is the actual job.
Craft in the details
The parts no one asks about (kerning, paper stock, the way a mark scales down to a favicon) are where "considered" actually gets decided.
40+
Brands built since we started
9
Years working with founders directly
92%
Of clients come back for a second project